Midnight Navy Retro umbrella from above, beside a pool, shading a woman on a sun lounger

Black Friday · Subscribers first, Monday 9 November

Black Friday · Subscriber early access is open

Black Friday · 25 more free bases

Black Friday 2026

Black Friday · Sold out in 24 hours

We don’t do sales.

All good things come to an end.

All 100 went in 24 hours.

BUT this Black Friday, the base is on us.

The $299 base. On us. · You save $299

Subscribers first · Mon 9 Nov, 7pm

Thank you to everyone who ordered.

Thank you. So many of you asked for more, so more free bases are coming tomorrow.

Order tonight · we’ll refund your $299 base

Subscriber access opens in a few days

Opens to everyone in a few days

First in. Best shaded.

Join the list, and you’re in.

There are 100 free bases. From 7pm on Monday 9 November, our subscribers get first pick, five days before everyone else. Join below and we’ll email your private link the moment it opens.

Subscribers have had first access since Monday night. Join now and the offer unlocks straight away, until it opens to everyone on Saturday 14 November at 7pm.

A note from Blake

Our 3m umbrellas are still $1,499.

We don’t run sales. No permanent markdowns, no countdown timer every other weekend. We’ve only ever marked down one umbrella: St Tropez, an older style on our previous frame, when we had too many of them.

This Black Friday is one rare exception, and I’d rather be straight with you about why. We have more 24.5kg bases than we need. So for the first 100 orders, the $299 base was on us. They went in 24 hours, so we’ve found 25 more.

That makes a complete 3m set the lowest it has ever been on our upgraded, heavy-duty frame. It may never come around again. We know budgets are tighter for a lot of people this year, so if there’s a colour you’ve been dreaming about, this is the time.

BlakeFounder, Retro Umbrella Co.

Your complete summer setup, for less

The $299 base. On us.

Most umbrella bases are an afterthought. Ours is octagonal to match the canopy above it, slimline, powder-coated white and finished with an elegant white tightening knob. 24.5kg, 59.5 × 59.5cm.

$1,499 ~~$1,798~~

You save $299 · while bases last

Any 3m double-tier umbrella, in any colour
24.5kg octagonal base, free when you add it to your cart (usually $299)
Protective cover included
Free delivery Australia-wide
14-day change-of-mind returns, in new condition (terms)

Choose your colour

Get early access

Choose before the doors open

Find your favourite shade before it’s gone

The collection

Your colour. Your summer.

How it works

Mon 9 Nov, 7pm: Subscribers get first access, with a private link by email.
Sat 14 Nov, 7pm: Opens to everyone.
Until it’s gone: Ends when the extra bases are claimed, or 30 November at 11:59pm AEDT, whichever comes first.
Two umbrellas?: Two free bases. Add one base per 3m umbrella, any colour.

To claim your free base

Join the list: Until Saturday 14 November at 7pm, the free base is for subscribers. Join above and it unlocks straight away.
1. Choose: Pick any 3m umbrella, in any colour.
2. Add the base: Select Umbrella + 24.5kg base, or add the base in your cart. It isn’t added automatically, and it needs to be in the same order as your umbrella.
3. Check it’s $0: Code BASEONUS is applied for you, so the base shows as $0 in your cart and at checkout. If it doesn’t, enter BASEONUS at checkout.The base shows as $0 in your cart and at checkout.

Questions

Do I need a code?

The code is BASEONUS, and it’s applied for you. Add the umbrella and the base to your cart, and the base shows as $0. If it doesn’t, enter BASEONUS at checkout.

Subscribers get it applied through their email link (or straight away when they join the list), and from Saturday 14 November the site applies it for everyone. Add the umbrella and the base to your cart, and the base shows as $0.

Is the base added automatically?

No. Add the 24.5kg base to your cart with your umbrella: choose Umbrella + 24.5kg base on the umbrella page, or add it in your cart. An umbrella ordered on its own doesn’t include a base.

Do I need the base?

You need weight. Ours is 24.5kg, 59.5 × 59.5cm, and made for the 48mm pole. Sandbags or ring weights also work if you already have them.

What if it’s not what I expected?

You can return it for a change of mind within 14 days of delivery, as long as it’s unused and in new, resaleable condition in all its original packaging. Return postage is at your cost, and the free base comes back with the umbrella (or $299 comes off your refund). Faulty items are always covered. Full returns policy.

What does ARPANSA certified mean?

Our fabrics are UV tested and certified by ARPANSA, the Australian Government’s radiation protection agency: UVE 99%, rated Ultra-heavy cover.

How windy is too windy?

It’s been through two independent wind-tunnel tests on a 25kg base and is rated to 60km/h. Close it when you’re away or strong wind is forecast.

Can I pay over time?

Yes. Pay in 4 with Shop Pay at checkout.

Does it include the extra weight plate?

No, the offer is the 24.5kg base. The extra weight plate is available separately for exposed spots.

Can’t wait until tomorrow?

Order any 3m umbrella with the 24.5kg base tonight at the usual price, and we’ll refund the $299 for your base once the free base offer reopens tomorrow. Our 3m umbrellas are $1,499, with free delivery Australia-wide.